What’s this all about?

Understanding Cocktails is for those of you who want to know a little bit more about what's going into that $15 drink you ordered last night. Perhaps you'd like to know what all the fussing behind the bar is about or maybe you'd like to be able to say something other than; "it's nice" when someone makes you a drink. Still not sure? Check the about section out for more details.

What Cocktail? The iPhone App

Testing Times for a Cuba LibreUnderstanding Cocktails, in conjunction with Flightless, are delighted to announce that development is underway for the much talked about iPhone app. The expected launch date is mid to late October depending on how the photo shoot goes. For those playing along at home, here’s what’s been done so far:

  • Drinks chosen, weighted, and described
  • Sample photos taken
  • Selection mechanism sorted
  • iPhone code code mostly written (network and some image atlas handling still to do)
  • Art direction mostly there (along with logo/brand)

What’s left you ask?

  • Take pictures of all the drinks
  • Layout and visual production
  • Integration
  • Promote

campari and soda and workAh yes, I hear you say, that’s all well and good, but what is it and why all the secrecy? In a nutshell, it’s an app to help you decide what cocktail to order, but not in the usual fashion. It’s meant for all the non-cocktail nerds out there who just want a good drink and don’t want to know about proper ratio for a sour, or the correct amount of dilution in an old fashioned.

Expect more news soon. In the meantime, it’s been nothing but hard work around here.

lemon drop at work


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