What’s this all about?

Understanding Cocktails is for those of you who want to know a little bit more about what's going into that $15 drink you ordered last night. Perhaps you'd like to know what all the fussing behind the bar is about or maybe you'd like to be able to say something other than; "it's nice" when someone makes you a drink. Still not sure? Check the about section out for more details.

What Cocktail? turns one today


It’s hard to believe it’s already been a year since we unleashed What Cocktail? on the world. There’s been some exciting triumphs (very briefly displacing Gordon Ramsey and Jamie Oliver for example) as well as being Gizmodo and TUWA‘s app of the day. Of course the very gracious Beautiful Pixels was one of the first […]

Honouring National Margarita Day

Plain and simple: we love Margaritas. Everyone has their a-ha drink and for us it’s the Margarita. Who knew lime, cointreau, tequila, and a salt rim could provide a transcendental experience?

Anyhow, apparently the 22nd of February is National Margarita Day. Like most things involving tequila the details are a little hazy: it seems self-declared […]

What Cocktail? – News and Reviews

It’s been a busy time for our little app What Cocktail? so you’ll forgive us for not posting more often.

A few minor tweaks have been made to the app and new version has been sent to Apple. Look out for version 1.1

In case you are curious, here’s some of the write ups we’ve […]

What Cocktail? – Now For Sale

It’s finally out there! After all the hard work and all waiting for Apple to approve (which really only felt like a long time), What Cocktail? can now be purchased for your iPhone. Based around the drinks discussed here (and few more for good measure) it recommends a drink based on mood, time of day, […]

Major Milestone – What Cocktail? sent to Apple

Oh this is so exciting! After months of fussing and worrying, What Cocktail? the iPhone app that makes drink recommendations for you has been sent to Apple for review. Another fine Flightless production – it looks outstanding, and it works just as I’d hoped it would. Hopefully if all goes well and they will approve […]

What Cocktail? Why an iPhone app

Perhaps a bit of an explanation is in order as to what the iPhone fuss is about.

You see, here at Understanding Cocktails we believe that the dizzying array of drinking choices out there hasn’t served the great many of any favors. It’s taken us years of hard drinking research (and a few scholarly book […]

What Cocktail? The iPhone App

Understanding Cocktails, in conjunction with Flightless, are delighted to announce that development is underway for the much talked about iPhone app. The expected launch date is mid to late October depending on how the photo shoot goes. For those playing along at home, here’s what’s been done so far:

Drinks chosen, weighted, and described Sample […]